A group of products that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range are referred to as a:
A)product class
B)product mix
C)product line
D)marketing mix

Question

Quizplus · Accepted Answer

A group of products that satisfy a specific class of needs, are sold to the same customer group, or are distributed through similar types of outlets are referred to as a product line. Product class refers to a broader category of products, while product mix refers to the entire range of products offered by a company. Marketing mix refers to the combination of product, price, promotion, and place (distribution) strategies used by a company. Therefore, C is the best choice as it specifically describes a group of products that are closely related and satisfy specific needs.

A Group of Products That Are Closely Related Because They