The Build-A-Bear Workshop in West Edmonton Mall sells custom made teddy bears designed to be given as gifts for almost every occasion imaginable.For the Build-A-Bear Workshop,teddy bears are an example of a:
A)product class.
B)product mix.
C)product line.
D)marketing mix.

Question

Quizplus · Accepted Answer

A product line is a group of related products under a single brand offered by a company. In this case, the custom-made teddy bears are a specific product line within the Build-A-Bear Workshop brand. A product mix is a combination of all the product lines offered by a company, so it is too broad of a category to apply to just teddy bears. A product class is a broader category that includes multiple product lines, such as clothing or electronics. Marketing mix refers to the combination of product, price, promotion, and place (distribution) that a company uses to market its products or services, so it is also not an appropriate answer.

The Build-A-Bear Workshop in West Edmonton Mall Sells Custom Made