Advertising is important for products such as Coffee Crisp candy bars and Dasani bottled water that are purchased frequently and at relatively low cost.Wide distribution in retail outlets is essential.Why?
A)They are durable goods and cannot be sold without personal selling to answer consumers' questions.
B)They are unsought goods so advertising targets consumers' impulsiveness.
C)They are nondurable goods and easily substitutable so consumers need to be reminded of their existence.
D)They are production goods and can easily go out of stock.

Question

Quizplus · Accepted Answer

Nondurable goods are typically consumed quickly and need to be purchased frequently. Advertising helps to remind consumers of their existence and create brand loyalty, which can lead to repeat purchases. Wide distribution in retail outlets is also important to ensure these products are easily accessible to consumers.

Advertising Is Important for Products Such as Coffee Crisp Candy