Special marketing efforts are usually needed to communicate the benefits to potential buyers of ________________,because they are intangible.
A)nondurable goods
B)unsought goods
C)durable goods
D)services

Question

Quizplus · Accepted Answer

Services are intangible, which means that they cannot be touched or felt. Special marketing efforts are required to effectively communicate the benefits of services to potential buyers since they cannot see or touch them before purchasing.

Special Marketing Efforts Are Usually Needed to Communicate the Benefits