Figure: 10-1
-According to Figure 10-1,column "D" would represent what type of product?
A)Shopping
B)Convenience
C)Specialty
D)Unsought

Question

Figure: 10-1 
-According to Figure 10-1,column "D" would represent what type of product?
A)Shopping 
B)Convenience 
C)Specialty 
D)Unsought

Quizplus · Accepted Answer

Column D represents the category of unsought products, which are products that consumers do not typically think of buying or do not know exist until they are presented with them. Examples of unsought products include funeral services, insurance policies, and emergency products.

Figure: 10-1 -According to Figure 10-1,column "D" Would Represent What Type of What