In terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes.This is characteristic of:
A)shopping goods.
B)convenience goods.
C)specialty goods.
D)unsought goods.

Question

Quizplus · Accepted Answer

This is characteristic of convenience goods, which are products that are purchased frequently and without much thought or effort. Consumers may be aware of a particular brand, but they are not necessarily loyal to it and will easily accept substitutes. Examples of convenience goods include household items such as laundry detergent and paper towels, as well as fast food and snacks.

In Terms of Brand Loyalty,consumers Are Aware of a Brand