Heavy-duty Rayovac flashlights are sold throughout Canada.The bulbs used in the flashlights,however,are manufactured by Philips,and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures.This is an example of:
A)a tying arrangement.
B)derived demand.
C)buildup marketing.
D)relationship marketing.

Question

Quizplus · Accepted Answer

This is an example of derived demand because the demand for Philips bulbs is derived from the demand for Rayovac flashlights.

Heavy-Duty Rayovac Flashlights Are Sold Throughout Canada