Mr.Clean is an antibacterial cleaning liquid for home use.The manufacturer of Mr.Clean believed the addition of Sparkling Apple-Scented Mr.Clean to the Mr.Clean product line,will be:
A)seen as a discontinuous innovation.
B)viewed as new from the company's perspective because it is a product line extension.
C)viewed as a high-risk product line addition because it is new to the market.
D)defined as new by Industry Canada for the usual six month perio

Question

Quizplus · Accepted Answer

The addition of Sparkling Apple-Scented Mr.Clean would be viewed as new from the company's perspective because it is a product line extension. It is not a completely new product in the market, but rather a variation of the existing Mr.Clean product line. This would not be seen as a discontinuous innovation, as it does not involve a completely new technology or concept. It also would not necessarily be viewed as a high-risk addition, as it is not a completely new product and the company has experience in producing similar products. It would not be defined as new by Industry Canada for the usual six month period, as it is not a completely new product in the market.

MrClean Is an Antibacterial Cleaning Liquid for Home Use