There have been pasta sauces on the market for years.These sauces have always required the pasta be pre-cooked before it is mixed with the sauces and other ingredients.The newly developed Prego Pasta Bake Sauce does not require the use of pre-cooked pasta.Prego would most likely promote this product through:
A)personal salespeople.
B)product trials.
C)the implementation of a penetration strategy.
D)advertising how the sauce differs from those currently on the market.

Question

Quizplus · Accepted Answer

Advertising how the sauce differs from those currently on the market would be the best option to promote this product. This approach would emphasize the unique selling proposition of the product as it does not require precooked pasta, which is a significant differentiator from the other pasta sauces available in the market. This would help attract customers' attention and create an interest in trying the product.

There Have Been Pasta Sauces on the Market for Years