Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that there are at least a half a dozen successful reality shows on broadcast and cable television.Which of the following would you NOT think could be a reason for the shows failure?
A)poor product quality
B)insignificant point of difference compared to shows already on the air
C)too much knowledge of consumers' television viewing preferences
D)poor execution of the marketing mix

Question

Quizplus · Accepted Answer

Having too much knowledge of consumers' television viewing preferences would actually be beneficial in determining how to market and position the show. Therefore, this would not be a reason for the show's failure. The other options (poor product quality, insignificant point of difference compared to shows already on the air, and poor execution of the marketing mix) are all potential reasons for the show's failure.

Suppose That You Are a Marketing Consultant Hired to Analyze