Molson launched a Brazilian imported beer in Canada called A Marca Bavaria. After three years and disappointing sales,the product was removed from the market.Which of the following is NOT suggested as an organizational problem that can lead to new-product failure?
A)Not really listening to the "voice of the consumer."
B)Skipping steps in the new-product process.
C)Pushing a poorly conceived product into the market to generate quick revenue.
D)Learning critical takeaway lessons from past failures.

Question

Quizplus · Accepted Answer

Option D is not suggested as an organizational problem that can lead to new-product failure. Instead, it is a suggested solution to prevent future failures by learning critical takeaway lessons from past failures. Options A, B, and C are all organizational problems that can lead to new-product failure, as they involve not properly researching or considering the needs and wants of the target market, rushing the new-product process, and prioritizing short-term revenue over product quality.

Molson Launched a Brazilian Imported Beer in Canada Called a Marca