The probability that a new product will be a success is greater if each of the following situations exists EXCEPT:
A)it is a uniquely superior product.
B)it fits with its company's R&D and manufacturing capabilities.
C)it fits with its company's marketing mix activities.
D)it is defined after development commences.

Question

Quizplus · Accepted Answer

The probability of a new product's success is not greater if it is defined after development commences. In fact, proper planning and definition of the product's features, target market, and marketing mix activities before development commences is crucial for its success.

The Probability That a New Product Will Be a Success