One cause for product failure is incomplete market and product definition before product development starts.This problem can be avoided if the company developing the new product has:
A)a static organizational culture.
B)top management involvement in the development process.
C)a marketer-dominated source of information for consumers.
D)a protocol.

Question

Quizplus · Accepted Answer

A protocol provides a clear and detailed plan or set of guidelines that outlines the target market, product features, and objectives, helping to ensure that the product development process is aligned with market needs and expectations.

One Cause for Product Failure Is Incomplete Market and Product