In developing a marketing strategy for your Wendy's restaurant,you determine that as many as 400 lunches per day are purchased by local college students who commute and eat at your restaurant.This is part of the process for:

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Developing a market-product grid and estimating the size of markets involve identifying the various market segments for a particular product or service, and estimating the size of each segment. In this case, the strategy is to target college students who commute and eat at the restaurant for lunch. This information will help in determining the potential market size for this particular segment, and developing an effective marketing strategy to attract, retain, and increase sales from this target audience.

In Developing a Marketing Strategy for Your Wendy's Restaurant,you Determine