When assessing different types of 'recovery drinks' to consume post-workout,you recall an ad from the Dairy Farmers of Canada highlighting the differences between chocolate milk and Gatorade.You have formed a ____________ map in your mind relative to the benefits of each.
A)product perception
B)relative positioning
C)competitive positioning
D)product positioning

Question

Quizplus · Accepted Answer

The mention of the differences between chocolate milk and Gatorade in the Dairy Farmers of Canada ad suggests that the drink manufacturers are positioning their products against each other in the market. Therefore, a product positioning map is applicable in this scenario. A product positioning map is a tool used to visually outline the positions of different products relative to the competition based on their features, benefits, and target market.

When Assessing Different Types of 'Recovery Drinks' to Consume Post-Workout,you