A bakery chose to target breakfast crowds and people who wanted to have something special to go with their meals.It ran advertisements saying it was open at 4:30 AM,and it handed out flyers in nearby buildings promoting that it did a second baking in the early afternoon so customers could have the freshest baked goods to go with their evening meals.Since its advertising was very focused,it could be said that the bakery used a:
A)hit-or-miss approach.
B)shotgun approach.
C)head-to-head methodology.
D)rifle approach.

Question

Quizplus · Accepted Answer

The rifle approach is a marketing strategy that involves targeting a specific audience with a specific message. In this case, the bakery is targeting breakfast crowds and people who want something special to go with their meals, and is using specific advertising methods to reach them. Therefore, the best choice is D, the rifle approach.

A Bakery Chose to Target Breakfast Crowds and People Who