The 'Big Three' wireless carriers in Canada,Bell Canada,Telus Mobility,and Rogers Wireless,likely have what approach to positioning an unlimited talk & data smartphone plan?
A)perceptual
B)psychological
C)segmentation
D)head-to-head

Question

Quizplus · Accepted Answer

The 'Big Three' wireless carriers in Canada likely use a head-to-head positioning approach for unlimited talk & data smartphone plans, as they compete directly with each other by offering similar services and targeting the same customer base.

The 'Big Three' Wireless Carriers in Canada,Bell Canada,Telus Mobility,and Rogers