A fast food restaurant is likely to undertake an analysis of all of the following to select a target market,except:
A)cost of reaching the segment
B)the size of the market
C)expected growth of the market
D)compatibility with the market's objectives and resources

Question

Quizplus · Accepted Answer

Compatibility with the market's objectives and resources is not typically a factor in selecting a target market; rather, it is about aligning the company's objectives and resources with the market.

A Fast Food Restaurant Is Likely to Undertake an Analysis