A fast food restaurant groups its products into five meal categories.They are breakfast,lunch,between-meal snack,dinner,and after-dinner snack.Why does this restaurant use product groupings?
A)The groupings increase the number of market-product combinations on the market-product grid into a more manageable framework for subsequent analysis.
B)Consumers buy more in illogically organized environments.
C)The products are grouped so people can relate to these product groupings in a more meaningful way.
D)Product groupings can be generated quantitatively to show which adhere to the 80/20 rule.

Question

Quizplus · Accepted Answer

Grouping products into meal categories helps consumers relate to them in a meaningful way, making it easier for them to choose based on their needs and preferences at different times of the day.

A Fast Food Restaurant Groups Its Products into Five Meal