A local fast food restaurant uses inserts to advertise their upcoming offers to students.The inserts are used in a student newspaper and in the area code where students live on-campus.Why would the restaurant choose NOT to include inserts in those papers where students reside with their parents off-campus?
A)because the size of the market off-campus is much smaller
B)because the expected growth rate of on-campus students is much higher
C)because of the cost of reaching the off-campus segment
D)because the likelihood of student's parents purchasing fast food is low

Question

Quizplus · Accepted Answer

The cost of reaching the off-campus segment may be higher, and the restaurant may want to focus its advertising budget on the more concentrated on-campus student market.

A Local Fast Food Restaurant Uses Inserts to Advertise Their