A new business is considering offering three different products to three different segments.Which statement best describes a useful tool to determine which segment to enter first base on sales?
A)the maximum total sales of a product by all firms to a segment under specified environmental conditions and marketing efforts of the firms
B)the total of all products sold nationally
C)the sum of products in a particular industry sold domestically under normal economic conditions
D)the minimum anticipated sales in related industries not including federal, state, and local taxes

Question

Quizplus · Accepted Answer

To determine which segment to enter first based on sales, it is best to analyze the maximum total sales of a product by all firms to a segment under specified environmental conditions and marketing efforts of the firms. This will help the business understand the potential market size and demand for their products in each segment, allowing them to make an informed decision on which segment to focus on first.

A New Business Is Considering Offering Three Different Products to Three