All of the following factors are essential to develop both market potential and sales forecast estimates EXCEPT:
A)market segments involved.
B)unit of measurement.
C)market share.
D)time period involve

Question

Quizplus · Accepted Answer

While market share is important for determining a company's position within a market, it is not essential for developing market potential and sales forecast estimates. The other factors listed (market segments involved, unit of measurement, time period involved) are all crucial in forecasting sales within a specific market.

All of the Following Factors Are Essential to Develop Both