When Nokia considered entering the African smartphone market,one of the fastest growing regions in the world for smartphone adoption,it calculated the total cellphone and smartphone sales already occurring in this region to use in its analysis.Nokia is determining the _______ for the market.
A)top-down forecast
B)market potential
C)growth potential
D)sales forecast

Question

Quizplus · Accepted Answer

Nokia is calculating the market potential for the African smartphone market by looking at the existing cellphone and smartphone sales. The other options, such as top-down forecast, growth potential, and sales forecast, do not accurately describe the analysis that Nokia is performing.

When Nokia Considered Entering the African Smartphone Market,one of the Fastest