Several years ago dairies got the idea to target chocolate milk sales at a new market-adults.They did this by shifting perceptions of chocolate milk as a children's moderately nutritional drink to it being perceived as a highly-nutritious adult drink.This illustrates successful implementation of a ___________.
A)repositioning strategy
B)positioning statement
C)corporate mission
D)segmentation statement

Question

Quizplus · Accepted Answer

The scenario describes the implementation of a repositioning strategy, which involves changing the target audience's perception of a product's value proposition. The dairy industry achieved this by shifting the image of chocolate milk from a children's beverage to a healthy drink suitable for adults.

Several Years Ago Dairies Got the Idea to Target Chocolate