Hot Topic is a California-based retailer that opened six Torrid plus-size-only retail stores that cater to women aged 15-30.Hot Topic expects its six Torrid stores to achieve $56 million in revenues in 2014.This $56 million is a(n):
A)marketing objective.
B)market penetration estimate.
C)market share estimate.
D)sales forecast.

Question

Quizplus · Accepted Answer

The $56 million is a sales forecast as it represents an estimated amount that the Torrid stores will generate in revenue in 2014.

Hot Topic Is a California-Based Retailer That Opened Six Torrid