Leeper Publishing Company specializes in books on trout fishing in the United States.Next year,it expects to achieve total book sales of $187,000.What is this estimate called?
A)a marketing objective
B)a market penetration estimate
C)a market share estimate
D)a sales forecast

Question

Quizplus · Accepted Answer

The estimate of total book sales for the upcoming year is referred to as a sales forecast. A marketing objective is a specific goal or target that a company aims to achieve through its marketing efforts. Market penetration estimate and market share estimate both relate to the company's position in the market and its ability to capture a portion of it, but they do not relate specifically to revenue or total sales.

Leeper Publishing Company Specializes in Books on Trout Fishing in the United