At a Hallmark store you can find several different product lines of greeting cards,including Fresh Ink,Nature's Sketchbook,Shoebox,Maxine,Mahogany,and Tree of Life cards.This is an example of:
A)head-to-head positioning.
B)lateral positioning.
C)cognitive positioning.
D)differentiation positioning.

Question

Quizplus · Accepted Answer

The presence of several different product lines of greeting cards at a Hallmark store shows differentiation positioning, as each product line has unique characteristics and targets a specific segment of the market.

At a Hallmark Store You Can Find Several Different Product