Which positioning strategy is likely to use a non-mainstream retailer to sell their product?
A)Head-to-head positioning.
B)Lateral positioning.
C)Differentiation positioning.
D)Consumer positioning.

Question

Quizplus · Accepted Answer

Differentiation positioning is a strategy in which a company sets their product apart from competitors by highlighting unique features or benefits. Non-mainstream retailers may use this strategy to differentiate themselves from larger, mainstream retailers and appeal to a niche market.

Which Positioning Strategy Is Likely to Use a Non-Mainstream Retailer