Differentiation positioning requires a product to:
A)compete directly with competitors but emphasize unique product attributes.
B)compete with competitors on similar product attributes in the same market.
C)compete with competitors on similar product attributes but in a different market.
D)seek a less competitive, smaller market niche.

Question

Quizplus · Accepted Answer

Differentiation positioning involves targeting a smaller niche market with unique attributes that set the product apart from competitors. This allows the product to avoid direct competition and instead focus on meeting the specific needs of a particular group of consumers.

Differentiation Positioning Requires a Product To