Down by the Bay is a Muskoka-based retailer that sells cottage furniture and other items for cottagers.Down by the Bay expects to achieve $3 million in revenues in 2014.This $3 million is a(n):
A)marketing objective.
B)market penetration estimate.
C)market share estimate.
D)sales forecast.

Question

Quizplus · Accepted Answer

The $3 million figure is a sales forecast, as it represents the expected revenue that Down by the Bay will generate in the upcoming year. A marketing objective would be a specific goal set by the company to achieve through marketing activities, such as increasing brand awareness or launching a new product line. A market penetration estimate would be a calculation of the percentage of potential customers that the company is currently reaching, while a market share estimate would be an estimate of the company's share of total sales in its industry.

Down by the Bay Is a Muskoka-Based Retailer That Sells