A marketing manager begins a forecast with the 2014 sales forecast and begins listing all of the factors that may affect a 2016 sales forecast.What type of forecast is the manager conducting?
A)lost-horse
B)a technological forecast
C)Delphi
D)a statistical method

Question

Quizplus · Accepted Answer

The lost-horse forecasting method involves starting with the last known value and adjusting for factors that could affect future outcomes. Here, the manager starts with the 2014 sales forecast and considers factors affecting the 2016 forecast, which aligns with the lost-horse method.

A Marketing Manager Begins a Forecast with the 2014 Sales