Pristine Carpet Cleaning was trying to forecast sales for the next year.The marketing manager sent out a survey to 1000 prospective customers,asking them if they were planning to clean their carpet in the next 12 months.This is an example of a:
A)a survey of buyers' intentions forecast
B)a technological forecast
C)a jury of expert opinion forecast
D)a Delphi forecast

Question

Quizplus · Accepted Answer

The survey conducted by Pristine Carpet Cleaning to determine if their prospective customers were planning to clean their carpets in the next 12 months is an example of a survey of buyers' intentions forecast. This type of forecast relies on gathering information directly from potential buyers about their future purchasing plans.

Pristine Carpet Cleaning Was Trying to Forecast Sales for the Next