"We're increasing TV advertising,adding some sales representatives,and adding 3 new product models.All those things are positive.But on the negative side,we're going to increase prices across the board by 20 percent.So on balance,I think sales will increase next year by 5 percent".When a marketing student overheard this comment,she knew the person who was talking was planning to use a ___.
A)lost-horse forecast
B)technological forecast
C)trend extrapolation
D)Delphi forecast

Question

Quizplus · Accepted Answer

The person is using a lost-horse forecast, which involves starting with the last known value of the item being forecast, listing the factors that could affect the forecast, assessing whether they have a positive or negative impact, and making the final forecast.

"We're Increasing TV Advertising,adding Some Sales Representatives,and Adding 3 New