The process of defining a marketing problem and opportunity,systematically collecting and analyzing information,and recommending actions to improve an organization's marketing activities is called:

Question

Quizplus · Accepted Answer

Marketing research involves defining a marketing problem and opportunity, collecting and analyzing information, and recommending actions to improve marketing activities. Market decision analysis and SWOT analysis are tools used in marketing research, but they do not encompass the entire process. Statistical analysis is a method used within marketing research to analyze data, but it is not the full process.

The Process of Defining a Marketing Problem and Opportunity,systematically Collecting