The nature of the problem should determine the type of marketing research conducted.Which one of the following is NOT a basic type of marketing research?

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Quizplus · Accepted Answer

Correlative is not a basic type of marketing research. The three basic types of marketing research are descriptive, exploratory, and causal. Descriptive research is used to describe a population, while exploratory research is used to gather information and insights about a problem. Causal research is used to determine cause-and-effect relationships between variables. Correlative research is not a distinct type of marketing research, but a statistical method used to measure the degree of association between two variables.

The Nature of the Problem Should Determine the Type of Marketing