The Dairy Farmers of Canada,an association representing dairy producers in the country,wanted to discover why milk consumption was declining in Canada.The marketing manager for this association decided they should first:

Question

Quizplus · Accepted Answer

Engaging in marketing research would provide the dairy farmers with valuable insights into the reasons behind the declining milk consumption in Canada. This data would then be useful in creating and implementing effective marketing strategies to increase milk consumption. Hiring a consultant or spending more money on advertising/salespeople may not necessarily provide the specific information needed to address the issue.

The Dairy Farmers of Canada,an Association Representing Dairy Producers in the Country,wanted