Impiric is an integrated marketing solutions company.Whenever a client comes to it wondering why a product was not welcomed by its target audience or why customers have stopped buying another product,Impiric always suggests the marketing research process begins with:

Question

Quizplus · Accepted Answer

Defining the problem is the first and most important step in the marketing research process. Without clearly understanding the problem, it is impossible to design an effective research study. Determining the target market and defining alternatives and uncertainties are important steps, but they come after the problem is defined. The amount of time and money the client is willing to spend is also important but is not the first step in the process.

Impiric Is an Integrated Marketing Solutions Company