Joe Carson,the owner of Carson Sailboats,is concerned about slumping sales.Sales so far this year are 40 percent below last year's sales.Joe is concerned.He starts doing some research on the Internet to see if there are any trends he can identify to explain the slump.He then talks to several other people in the industry to get their opinions.Joe is conducting _______ research.

Question

Quizplus · Accepted Answer

Joe is conducting exploratory research by gathering information from various sources to gain insights and identify trends that could explain the slumping sales. He is not trying to test a hypothesis or determine a cause-effect relationship, which are the objectives of causal research. Secondary research involves analyzing existing data and literature, which is not what Joe is doing. Preliminary research is simply an initial step before conducting further research, which may or may not involve exploratory research.

Joe Carson,the Owner of Carson Sailboats,is Concerned About Slumping Sales