When a marketing researcher uses a collection of reports,financial statements,and surveys from different departments within her firm,she is using:

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Internal secondary data refers to data that is collected within the organization, such as financial statements or reports from different departments. Primary data, on the other hand, refers to data that is collected directly from customers or sources outside the organization. External secondary data refers to data that is collected from outside sources, such as industry reports or government data. Sensitivity analysis is a statistical technique used to determine how different variables impact a particular outcome. Therefore, using a collection of reports, financial statements, and surveys from different departments within the firm is an example of internal secondary data.

When a Marketing Researcher Uses a Collection of Reports,financial Statements,and