Canada's military ran informal sessions in cities across Canada to find out what images should appear in the Army's next recruitment campaign.These groups of eight or nine individuals aged 18-24 responded to questions posed by a group leader regarding their opinions on reality in military ads.This is an example of a:

Question

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A focus group is a form of qualitative research where a group of individuals are brought together to discuss and provide feedback on a certain topic or product. In this case, the Canadian military was conducting a focus group to gather insights on what images should be used in their next recruitment campaign. Consumers panels typically involve a larger sample size and may include a wider range of individuals beyond just the target demographic of 18-24 year olds. A jury of executive opinion is a group of executives or industry experts who evaluate and provide feedback on new products or ideas. A Likert scale interview involves rating a series of statements or questions on a scale, which is different from the open-ended discussions in a focus group.

Canada's Military Ran Informal Sessions in Cities Across Canada to Find