Once the research design has been formalized,the process of gathering or collecting data begins.At Pepsi,this may include going on a road trip called the 'Pepsi Taste Tour.' This activity is referred to as:

Question

Quizplus · Accepted Answer

Fieldwork involves collecting data through observations or direct interactions with people, such as conducting surveys or going on a taste tour. Data mining refers to the process of analyzing large sets of data, while environmental scanning involves studying the external environment for potential opportunities or threats. Focus groups are a specific research method involving a small group of individuals who discuss and provide feedback on a particular topic. Therefore, the best choice for Pepsi's taste tour would be fieldwork.

Once the Research Design Has Been Formalized,the Process of Gathering