When a marketing manager begins asking "what if" questions to determine how changes in a factor like price or advertising affect marketing results like sales or profits,she is performing a(n)_____ analysis.

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Sensitivity analysis involves examining how changes in certain variables can affect the outcome or results of a decision or action. In this case, the marketing manager is exploring the impact of changes in price or advertising on sales or profits, which is an example of sensitivity analysis. Marketing, environmental, and profitability analyses may involve looking at different factors or aspects of a company's marketing efforts, but they do not necessarily involve the same type of "what if" questioning or scenario testing that is characteristic of sensitivity analysis.

When a Marketing Manager Begins Asking "What If" Questions to Determine