Neuromarketing is a new technique to measure consumer's response to marketing stimuli.Neuromarketing measures brain activity using an electroencephalography (EEG)technique or magnetic resonance imaging (MRI).Those results are then compared to the results from verbal survey-based techniques.All of the following CANNOT be measured except:

Question

Quizplus · Accepted Answer

Neuromarketing techniques like EEG and MRI can measure brain activity related to emotions, as they capture real-time responses in the brain, unlike purchase intent, attitudes, or persuasiveness, which are more abstract and subjective.

Neuromarketing Is a New Technique to Measure Consumer's Response to Marketing