As a marketer for Whirlpool,you have access to a system that provides pricing and sales data for all of your brands of washing machines.This system is referred to as a:

Question

Quizplus · Accepted Answer

A marketing information system is a set of procedures and methods designed to generate, analyze, disseminate, and store anticipated marketing stimuli that often come from a company's environment. It includes internal record-keeping systems, marketing intelligence systems, marketing research systems, and analytical tools. The pricing and sales data for Whirlpool's washing machines are part of the marketing information system. The other options are not as accurate as Choice C in describing the given scenario.

As a Marketer for Whirlpool,you Have Access to a System