When conducting marketing experiments,the dependent variable can often describe any of the following EXCEPT:

Question

Quizplus · Accepted Answer

The dependent variable in marketing experiments can encompass actual purchase behaviour, preferences in taste tests, and attitudes highly correlated to actual purchase behaviour. However, marketing mix variables are typically independent variables that are manipulated in experiments to observe their impact on the dependent variable. Therefore, D is the correct answer as it is the only option that does not fit the definition of a dependent variable.

When Conducting Marketing Experiments,the Dependent Variable Can Often Describe Any