Whirlpool sells their entry level brand as 'Maytag' in Canada and has unique commercials for it that run on TV.In China,Whirlpool refers to their entry level brand as 'Whirl-ONE,' which also has unique commercials for Chinese television.Whirlpool would be using a(n)_______________ marketing strategy.

Question

Quizplus · Accepted Answer

Whirlpool's use of unique brand names and marketing strategies in different countries indicates a multidomestic marketing strategy. This approach involves tailoring marketing efforts to specific countries or regions, rather than using a standardized approach across all markets (ethnocentric) or attempting to integrate marketing efforts globally (transnational).

Whirlpool Sells Their Entry Level Brand as 'Maytag' in Canada