Three types of companies populate and compete in the global marketplace: international firms,multinational firms,and _____ firms.

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Transnational firms are companies that operate beyond national boundaries, with a decentralized management structure and a global strategy that integrates local responsiveness. They are distinct from international firms, which are focused on exporting goods and services to other countries, and multinational firms, which operate in multiple countries but maintain centralized control and a more standardized approach. Polycentric firms emphasize local responsiveness and decentralization, while ethnocentric firms prioritize the interests of the home country and may struggle to adapt to foreign markets. Therefore, the most appropriate choice is transnational firms.

Three Types of Companies Populate and Compete in the Global