Canadian appliance manufacturers find that different customs about shopping must be used to determine product design.For instance,people in Northern Europe shop only once a week,so they need bigger refrigerators than Southern Europeans who shop daily.Furthermore,Northern Europeans insist that freezers should be on the top just as loudly as Southern Europeans insist that freezers should be on the bottom.Other regions use their appliances differently and have other different product demands.Given this information,you should conclude Canadian appliance manufacturers would be more likely successful if they used a(n)_____ marketing strategy.

Question

Quizplus · Accepted Answer

A multidomestic marketing strategy would allow Canadian appliance manufacturers to adapt their product design and marketing approach to fit the specific needs and customs of different regions. This would allow them to better meet the demands of consumers in each market and increase their overall success. A standardized or ethnocentric marketing strategy would not be suitable in this case as it would not account for regional differences in shopping habits and product preferences. Transnational marketing focuses on leveraging global resources and strategies, but does not necessarily address regional differences in product demands.

Canadian Appliance Manufacturers Find That Different Customs About Shopping Must