Rembrandt toothpaste emphasizes in its ads its ability to whiten teeth.This promotion would be unsuccessful in Southeast Asian countries where yellowed or blackened teeth are considered desirable status symbols.The fact that the product benefit is not a benefit worldwide is an example of differences in:

Question

Quizplus · Accepted Answer

The fact that yellowed or blackened teeth are considered desirable status symbols in Southeast Asian countries is a reflection of cultural symbols and beliefs. Therefore, the difference in the product benefit's effectiveness highlights the differences in cultural symbols. Values, ethics, and morals may also differ between cultures, but they are not directly related to the example presented in the question.

Rembrandt Toothpaste Emphasizes in Its Ads Its Ability to Whiten