Theodore Levitt wrote a book titled The Marketing Imagination.In the book,Levitt argues that consumers in the world over are becoming very similar in their wants and behaviours.Levitt asserts marketers should standardize their marketing strategies and activities in order to benefit from economies of scale.Levitt is encouraging marketers to adopt a _____ marketing strategy.

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Levitt is advocating for a global marketing strategy, as he believes that consumers' wants and behaviors are becoming very similar all over the world. He argues that standardizing marketing strategies and activities would allow marketers to benefit from economies of scale, which is a characteristic of a global marketing strategy. The other options, multinational and multidomestic, suggest adapting marketing strategies to different countries or regions, which is not in line with Levitt's argument. Customized marketing strategies imply tailoring marketing activities to individual consumers, which is also not what Levitt is promoting.

Theodore Levitt Wrote a Book Titled the Marketing Imagination